To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage.

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage.

This blog is about thinking lean in whatever form that might take. I focus on start-ups, experience design (wiki), user experience (wiki), customer experience (wiki), design thinking (wiki), service design (wiki), service experience and experience design (wiki) and you will also find the occasional “whatever comes to mind”.